Celebrate with us as we kick off Rutland County’s Regional Marketing Initiative
The Killington Valley initiative, a part of the Regional Marketing Initiative, which involves Rutland County communities, towns and businesses, is set to release its first promotional video on July 14th at the Killington Wine Fest, at Killington Resort during the Estate tasting at the Peak Lodge. Transport to the ticketed event and the second highest peak in VT will start at 5:30pm.
The program is designed to showcase Mt Biking services in the region which supports tourism promotion, or the “Killington Valley initiative”. Along with the “tourism” segment several other initiatives have blossomed over time as discussions and support grew to expand upon the region’s marketing efforts. Programs directed to the “quality of life in Rutland County” along with a “workforce recruiting message” sprang from on-going discussions. Each segment now has an effort to drive awareness. A marketing firm, Mondo Media Works, has been retained to help drive the Regional Marketing campaign and is now in process of developing creative elements to be unveiled in the very near future.
Local dignitaries, business and community leaders will be in attendance to celebrate the inaugural event at Killington. Distinguished guests will be in attendance to help us celebrate this effort. Mike Solimano, Lyle Jepson and Rutland Mayor David Allaire, will MC the event and kick off the countywide effort which will position Killington Valley in the Northeast as a regional Mt Bike and adventure center.
Lyle Jepson, Dean of Entrepreneurial Programs, Castleton University & Executive Director, Rutland Economic Development Corporation said: “This is very exciting for everyone that has been involved in this effort, an effort that has and will engage and support all of Rutland County’s communities. The initiative is the culmination of months of hard work and collaboration and is a launching point as we join the resources of the Killington Valley region to promote and grow the communities of Rutland County. We are so looking forward to our full reveal of our video at Killington this July.”
“As the Regional Chamber and the intersection between the community and business, we are thrilled to be launching the first of many campaigns to bring people to our area. This collaboration between municipalities, business and nonprofit organizations is making great strides in addressing the workforce needs as well as supporting the growth and vitality of business in our area” said Mary Cohen, Executive Director of the Rutland Region Chamber of Commerce.
During the celebration many will be in attendance to roll out the effort. Media is cordially invited to join us during the ceremony. The general public is invited to the event but there is a fee to attend. More info on ticket purchase can be found here. http://www.killingtonwinefestival.com/
Credential and access will be issued so please RSVP to Rob Megnin at firstname.lastname@example.org.
About Killington Valley: The Killington Valley is the East’s outdoor adventure capital. Come experience the natural beauty of Vermont’s mountains, valleys, rivers and lakes as you ride, hike or paddle. Explore outdoor adventures and signature Vermont events with your friends and family. Join us and make the Killington Valley experience your every day. The Killington Valley is home to many fantastic artists, galleries and theaters, including the Paramount Theatre in Downtown Rutland. The theater is a year round cultural center, hosting a busy schedule of top-names. Find more at http://killingtonvalley.com.